Northbrook fashion tutor, Gayle Atkins recently made the final stage of the SCAP Extending the Life of Clothes Design Award. The award challenged designers to address the key reasons for garment failure and the concepts needed to achieve solutions to longer life times, as well as deliver ideas that are fashionable and saleable.
Gayle was among four finalists, two of which studied at London fashion schools and one who works for a sustainable fashion company. Gayle's entry for the competition looked at changing items from one product into another. She has designed a dress that is easily transformed into a bag aptly named the 'frock sac'. The SCAP ELC Award has been organised by WRAP, the organisation behind the Sustainable Clothing Action Plan (SCAP) and Love Your Clothes.
Marcus Gover, Director at WRAP said "Selecting our four finalists was not easy as the quality of entries was extremely high. It is very encouraging to see the appetite for this kind of thinking in this sector - we need this new approach to designing clothes to be embraced if we're to move towards a model that makes better use of our raw materials and gets the greatest value from them." Gayle was awarded the runner-up accolade and has been offered the chance to develop her product for high street chain Accessorise, where she will begin a process of mentoring as part of a project called WRAP and www.loveyourclothes.org.uk.